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that don't behave as expected undermine users' understanding of their own system. A link should be a simple hypertext reference that replaces the current page with new content. Users hate unwarranted pop-up windows. When they want the destination to appear in a new page, they can use their browser's "open in new window" command -- assuming, of course, that the link is not a piece of code that interferes with the browser抯 standard behavior.
打开新浏览器窗口。这个问题不想多说，各个业务是不同的，应该是有区分的，但在流程中不应该打开新窗口，这个是中断了用户的流程。
10. Not Answering Users' Questions
Users are highly goal-driven on the Web. They visit sites because there's something they want to accomplish -- maybe even buy your product. The ultimate failure of a website is to fail to provide the information users are looking for.
Sometimes the answer is simply not there and you lose the sale because users have to assume that your product or service doesn't meet their needs if you don't tell them the specifics. Other times the specifics are buried under a thick layer of marketese and bland slogans. Since users don't have time to read everything, such hidden info might almost as well not be there.
The worst example of not answering users' questions is to avoid listing the price of products and services. No B2C ecommerce site would make this mistake, but it's rife in B2B, where most "enterprise solutions" are presented so that you can't tell whether they are suited for 100 people or 100,000 people. Price is the most specific piece of info customers use to understand the nature of an offering, and not providing it makes people feel lost and reduces their understanding of a product line. We have miles of videotape of users asking "Where's the price?" while tearing their hair out.
Even B2C sites often make the associated mistake of forgetting prices in product lists, such as category pages or search results. Knowing the price is key in both situations; it lets users differentiate among products and click through to the most relevant ones.
不回答用户的问题。最痛心的是这一点，有时候并不是可用性的问题，商业上不能做，不能告诉用户的观念占据了很大的程度。尼尔森在这里列举了购买产品的例子，在产品的页面中，用户往往不能完全了解产品，没有把握住用户的心理是最失败的部分。我常和同事说flickr在删除相册夹有一个很好的提示，对心理抓的很准，而更巧妙的是，这个提示在操作中完成。
尼尔林从一九九六年就开始在alertbox里写Top ten，有兴趣的可以看下以前的内容。
Top Ten Mistakes in Web Design(1996)
Top Ten Mistakes in Web Design(1999)
Top Ten Mistakes in Web Design(2002)
Top Ten Mistakes in Web Design(2003)
Top Ten Mistakes in Web Design(2005)
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| 原始作者:佚名 |
录入时间:2007-5-13 02:55:54 |
| 信息来源:不详 |
投稿信箱:itqoo@126.com |
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